Source Link: https://help.lob.com/print-and-mail/getting-data-and-results
# Getting data & results The final pillar of building a successful direct mail program is the ability to continuously iterate--to measure your baseline performance, and keep optimizing your direct mail performance with data and results gained from your sends. Lob offers you ways to gain unprecedented visibility into where every single individual mail piece is moving in the delivery mailstream, and can alert you with notifications at each stage so that you can build sophisticated downstream workflows and processes based on these alerts. You can also define, search, and slice and dice your mailpiece data in any way you see fit, to better understand channel performance and attribution.
# Getting data & results The final pillar of building a successful direct mail program is the ability to continuously iterate--to measure your baseline performance, and keep optimizing your direct mail performance with data and results gained from your sends. Lob offers you ways to gain unprecedented visibility into where every single individual mail piece is moving in the delivery mailstream, and can alert you with notifications at each stage so that you can build sophisticated downstream workflows and processes based on these alerts. You can also define, search, and slice and dice your mailpiece data in any way you see fit, to better understand channel performance and attribution.
| Tracking your mail | tracking-your-mail | Screen Shot 2022-12-13 at 2.37.46 PM.png | ||
| Getting notifications via webhooks | using-webhooks | Screen Shot 2022-12-13 at 2.45.10 PM.png | ||
| Mail analytics and reporting | mail-analytics | Screen Shot 2022-12-13 at 2.38.55 PM.png | ||
| Measuring attribution | measuring-attribution | Screen Shot 2022-12-13 at 2.41.00 PM.png | ||
| Exporting mail data | exporting-mail-data | Screen Shot 2022-12-21 at 5.24.59 PM.png |
