Source Link: https://help.lob.com/print-and-mail/building-a-mail-strategy/usps-promotions-through-lob/tactile-sensory-and-interactive-promotion
# Tactile, Sensory & Interactive Promotion ### What is the USPS Tactile, Sensory, and Interactive promotion? The Tactile, Sensory, and Interactive (TSI) Promotion encourages mailers to excite their customers’ senses by incorporating innovative techniques into their First-Class Mail and USPS Marketing Mail. New developments in papers and paper stocks, substrates, finishing techniques, and inks can be incorporated into mailpieces to create a multi-sensory experience through special visual effects, sound, scent, texture and even taste! Features like pop-ups, infinite folds, and other dimensional treatments encourage interaction and drive customer engagement. \ The USPS offers a discount for three types of new experiences: 1. Specialty inks 2. Sensory treatments 3. Interactive elements \ ### How can I take advantage of the USPS TSI Promotion through Lob? The USPS Tactile, Sensory, and Interactive (TSI) promotion is all about helping you make your mail stand out. By adding unique design elements that engage the senses, you can create a stronger connection with your audience and save money. Here’s everything you need to know to qualify. #### Eligible mail types The TSI promotion is open to these types of mail: * First-Class Mail: Letters, cards, and flats * USPS Marketing Mail: Letters and flats * Nonprofit USPS Marketing Mail: Letters and flats #### Keep it on-message Mailpieces that include mail diversion messaging—such as “Go paperless” or “Switch to e-billing”—are not eligible for the discount. Even if your piece includes the right treatments or technology, these types of messages will disqualify you from the promotion. #### Where treatments can go To qualify, your mailpiece needs to feature one or more eligible treatments. These can appear: * On the outside of the envelope * Directly on the mailpiece itself Important: Treatments like blow-in cards, inserts, order forms, or reply envelopes don’t qualify for this promotion. #### Choose Your Treatment To take advantage of this promotion, select the sensory treatments for your mailpiece. All treatments must be produced using Lob’s Custom Format product, unless noted otherwise. By adding these creative touches to your mail, you can enhance engagement and qualify for USPS discounts—all while creating a memorable experience for your audience. ### Eligible treatments for the USPS TSI promotion The USPS Tactile, Sensory, and Interactive (TSI) promotion is designed to encourage creative, engaging direct mail that stands out in the mailbox. To qualify for the promotional discount, mailpieces must include one or more of the eligible treatments outlined below. #### Specialty inks Showcase unique ink properties in ways that are visible and distinguishable to recipients: * **Conductive inks:** Activate electronic devices or include printed, battery-powered circuits. * **Thermochromic inks:** Change colors in response to temperature shifts. * **Photochromic inks:** Change colors when exposed to UV light. * **Metallic and optically variable inks:** Create reflective effects or metallic sheens. * **Piezochromic inks:** Change appearance when pressure is applied. * **Hydrochromic inks:** Transform when exposed to water or liquids. * **Scented inks:** Add fragrances using scented varnishes or coatings to amplify your message. **Non-eligible ink treatments:**\ If the specialty ink resembles a photo or doesn’t create a distinguishable effect as listed above, it won’t qualify. Treatments must deliver a noticeable and impactful effect to recipients. #### Sensory treatments Engage the senses with innovative designs that appeal to sight, sound, smell, taste, and touch: * **Texture:** Use papers that feel soft, leathery, crinkly, or feature embossing for a tactile experience. * **Pro tip:** Lob can swap standard blank #10 envelopes with grooved blank #10 envelopes, which can run through our normal workflow and qualify for the discount. Reach out to your AM to discuss your options. * **Scent marketing:** Incorporate unique aromas using scented varnishes, coatings, or labels. * **Visual effects:** Add holographic treatments, filters, or lenticular designs to enhance your message. #### Interactive Elements Deliver a dynamic and engaging experience that encourages recipients to interact with your mailpiece: * **Integration:** Use three-dimensional elements, pop-ups, zip strips, clean-release cards, and more to surprise and delight. * **Infinite folds:** Include layers of hidden information behind folds for customers to uncover. * **Trailing edge die- cut (TED-C) envelopes:** Add eye-catching cutouts and shapes that make your piece stand out. * **Pro tip:** Lob offers “Tip-on-Card” or “Card Affix” options through our normal workflow, which qualify for the promotion when used in tip-on-card (TOC) campaigns. By incorporating one or more of these eligible treatments, you can transform your mailpiece into an unforgettable experience and qualify for the USPS TSI promotional discount. ### How to Get Campaign Approval for USPS TSI Promotion with Lob Participating in the USPS TSI promotion through Lob is simple with a step-by-step process designed to help your campaign qualify for discounts while delivering standout mailpieces. #### Step 1: Select your sensory treatment Decide which eligible sensory treatment you’d like to incorporate into your campaign. Options include specialty inks, tactile finishes, or interactive elements. * **For grooved envelopes or Tip-On-Cards:** Use Lob’s standard workflow by specifying the inventory item in your API call. In order to participate in this promotion starting on 2/1/2025, customers need to have their inventory order placed for either their grooved envelopes or Tip-On-Cards by 12/31/24. * **For other sensory treatments:** Submit your campaign through Lob’s Custom Format workflow. #### Step 2: Opt-in to the promotion To get started, log into the **Lob Promotions Portal**: 1. Select “Opt-In” for the USPS TSI promotion. 2. Accept the terms and conditions for participating in the promotion through Lob. #### Step 3: Design and sample your mailpiece 1. **Design:** Work with your Lob Account Manager (AM) to create a mailpiece featuring your selected treatment. 2. **Sample approval:** 1. Create digital and physical samples of your mailpiece. 2. Upload the sample via a Service Request in the Lob Promotions Portal. #### Step 4: Submit for USPS approval 1. Lob will print the relevant information from your service request and mail it, along with your mailpiece sample, to the USPS Promotions Office. 2. You’ll receive approval via email and in the Promotions Portal. #### Step 5: Finalize program enrollment 1. Lob will enroll you in the Tactile, Sensory, Interactive Program on the Business Customer Gateway. 2. Lob will prepare and electronically submit your postage statements, using the CCR code “**SS**” to reflect the discount. #### Step 6: Send your mailing * Keep a hard copy of your mailpiece for your records. #### Step 7: Enjoy the results! Once your mail is sent, sit back and watch your customer engagement rise—thanks to the powerful impact of sensory, tactile, and interactive direct mail! For any questions or assistance, your Lob AM is here to help every step of the way. ### FAQ: How to Take Advantage of the USPS TSI Promotion with Lob #### What’s the easiest way to qualify for the TSI promotion? * If you’re sending letters in Lob’s standard blank #10 window envelopes, contact your Account Manager (AM) about switching to Grooved Standard #10 envelopes. This upgrade qualifies your mail for the promotion while keeping your workflow simple. * For customers interested in tip-on cards (TOC), Lob’s standard product supports this option. Work with your AM to source the necessary inventory and set up your campaign. #### Who does Lob recommend this promotion for? Lob recommends all letter customers update their Standard Blank #10 envelopes to Grooved Standard Blank #10 envelopes to take advantage of the TSI promotion. This quick and easy change ensures eligibility while enhancing your mailpiece’s tactile appeal. Ensure you speak with your AM about your Grooved Envelope inventory needs prior to 12/31/2024. #### When does the USPS TSI promotion run? The promotion runs from February 1, 2025, to July 31, 2025. Be sure to plan and execute your campaigns during this period to maximize your savings and engagement. #### How do I get started? Reach out to your Lob AM to discuss your options and ensure your mailpieces meet the requirements for this exciting promotion. \
# Tactile, Sensory & Interactive Promotion ### What is the USPS Tactile, Sensory, and Interactive promotion? The Tactile, Sensory, and Interactive (TSI) Promotion encourages mailers to excite their customers’ senses by incorporating innovative techniques into their First-Class Mail and USPS Marketing Mail. New developments in papers and paper stocks, substrates, finishing techniques, and inks can be incorporated into mailpieces to create a multi-sensory experience through special visual effects, sound, scent, texture and even taste! Features like pop-ups, infinite folds, and other dimensional treatments encourage interaction and drive customer engagement. \ The USPS offers a discount for three types of new experiences: 1. Specialty inks 2. Sensory treatments 3. Interactive elements \ ### How can I take advantage of the USPS TSI Promotion through Lob? The USPS Tactile, Sensory, and Interactive (TSI) promotion is all about helping you make your mail stand out. By adding unique design elements that engage the senses, you can create a stronger connection with your audience and save money. Here’s everything you need to know to qualify. #### Eligible mail types The TSI promotion is open to these types of mail: * First-Class Mail: Letters, cards, and flats * USPS Marketing Mail: Letters and flats * Nonprofit USPS Marketing Mail: Letters and flats #### Keep it on-message Mailpieces that include mail diversion messaging—such as “Go paperless” or “Switch to e-billing”—are not eligible for the discount. Even if your piece includes the right treatments or technology, these types of messages will disqualify you from the promotion. #### Where treatments can go To qualify, your mailpiece needs to feature one or more eligible treatments. These can appear: * On the outside of the envelope * Directly on the mailpiece itself Important: Treatments like blow-in cards, inserts, order forms, or reply envelopes don’t qualify for this promotion. #### Choose Your Treatment To take advantage of this promotion, select the sensory treatments for your mailpiece. All treatments must be produced using Lob’s Custom Format product, unless noted otherwise. By adding these creative touches to your mail, you can enhance engagement and qualify for USPS discounts—all while creating a memorable experience for your audience. ### Eligible treatments for the USPS TSI promotion The USPS Tactile, Sensory, and Interactive (TSI) promotion is designed to encourage creative, engaging direct mail that stands out in the mailbox. To qualify for the promotional discount, mailpieces must include one or more of the eligible treatments outlined below. #### Specialty inks Showcase unique ink properties in ways that are visible and distinguishable to recipients: * **Conductive inks:** Activate electronic devices or include printed, battery-powered circuits. * **Thermochromic inks:** Change colors in response to temperature shifts. * **Photochromic inks:** Change colors when exposed to UV light. * **Metallic and optically variable inks:** Create reflective effects or metallic sheens. * **Piezochromic inks:** Change appearance when pressure is applied. * **Hydrochromic inks:** Transform when exposed to water or liquids. * **Scented inks:** Add fragrances using scented varnishes or coatings to amplify your message. **Non-eligible ink treatments:**\ If the specialty ink resembles a photo or doesn’t create a distinguishable effect as listed above, it won’t qualify. Treatments must deliver a noticeable and impactful effect to recipients. #### Sensory treatments Engage the senses with innovative designs that appeal to sight, sound, smell, taste, and touch: * **Texture:** Use papers that feel soft, leathery, crinkly, or feature embossing for a tactile experience. * **Pro tip:** Lob can swap standard blank #10 envelopes with grooved blank #10 envelopes, which can run through our normal workflow and qualify for the discount. Reach out to your AM to discuss your options. * **Scent marketing:** Incorporate unique aromas using scented varnishes, coatings, or labels. * **Visual effects:** Add holographic treatments, filters, or lenticular designs to enhance your message. #### Interactive Elements Deliver a dynamic and engaging experience that encourages recipients to interact with your mailpiece: * **Integration:** Use three-dimensional elements, pop-ups, zip strips, clean-release cards, and more to surprise and delight. * **Infinite folds:** Include layers of hidden information behind folds for customers to uncover. * **Trailing edge die- cut (TED-C) envelopes:** Add eye-catching cutouts and shapes that make your piece stand out. * **Pro tip:** Lob offers “Tip-on-Card” or “Card Affix” options through our normal workflow, which qualify for the promotion when used in tip-on-card (TOC) campaigns. By incorporating one or more of these eligible treatments, you can transform your mailpiece into an unforgettable experience and qualify for the USPS TSI promotional discount. ### How to Get Campaign Approval for USPS TSI Promotion with Lob Participating in the USPS TSI promotion through Lob is simple with a step-by-step process designed to help your campaign qualify for discounts while delivering standout mailpieces. #### Step 1: Select your sensory treatment Decide which eligible sensory treatment you’d like to incorporate into your campaign. Options include specialty inks, tactile finishes, or interactive elements. * **For grooved envelopes or Tip-On-Cards:** Use Lob’s standard workflow by specifying the inventory item in your API call. In order to participate in this promotion starting on 2/1/2025, customers need to have their inventory order placed for either their grooved envelopes or Tip-On-Cards by 12/31/24. * **For other sensory treatments:** Submit your campaign through Lob’s Custom Format workflow. #### Step 2: Opt-in to the promotion To get started, log into the **Lob Promotions Portal**: 1. Select “Opt-In” for the USPS TSI promotion. 2. Accept the terms and conditions for participating in the promotion through Lob. #### Step 3: Design and sample your mailpiece 1. **Design:** Work with your Lob Account Manager (AM) to create a mailpiece featuring your selected treatment. 2. **Sample approval:** 1. Create digital and physical samples of your mailpiece. 2. Upload the sample via a Service Request in the Lob Promotions Portal. #### Step 4: Submit for USPS approval 1. Lob will print the relevant information from your service request and mail it, along with your mailpiece sample, to the USPS Promotions Office. 2. You’ll receive approval via email and in the Promotions Portal. #### Step 5: Finalize program enrollment 1. Lob will enroll you in the Tactile, Sensory, Interactive Program on the Business Customer Gateway. 2. Lob will prepare and electronically submit your postage statements, using the CCR code “**SS**” to reflect the discount. #### Step 6: Send your mailing * Keep a hard copy of your mailpiece for your records. #### Step 7: Enjoy the results! Once your mail is sent, sit back and watch your customer engagement rise—thanks to the powerful impact of sensory, tactile, and interactive direct mail! For any questions or assistance, your Lob AM is here to help every step of the way. ### FAQ: How to Take Advantage of the USPS TSI Promotion with Lob #### What’s the easiest way to qualify for the TSI promotion? * If you’re sending letters in Lob’s standard blank #10 window envelopes, contact your Account Manager (AM) about switching to Grooved Standard #10 envelopes. This upgrade qualifies your mail for the promotion while keeping your workflow simple. * For customers interested in tip-on cards (TOC), Lob’s standard product supports this option. Work with your AM to source the necessary inventory and set up your campaign. #### Who does Lob recommend this promotion for? Lob recommends all letter customers update their Standard Blank #10 envelopes to Grooved Standard Blank #10 envelopes to take advantage of the TSI promotion. This quick and easy change ensures eligibility while enhancing your mailpiece’s tactile appeal. Ensure you speak with your AM about your Grooved Envelope inventory needs prior to 12/31/2024. #### When does the USPS TSI promotion run? The promotion runs from February 1, 2025, to July 31, 2025. Be sure to plan and execute your campaigns during this period to maximize your savings and engagement. #### How do I get started? Reach out to your Lob AM to discuss your options and ensure your mailpieces meet the requirements for this exciting promotion. \